Total $0.00


June 19 - 20, 2018
Houston, Texas, USA

For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Annually, this conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 650 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.

It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. Check out highlights from 2017 ROC Americas.


In 2018, the program will focus on helping you adapt to and manage the rapid changes happening around you, and stay relevant in turbulent times. At the end of the day, you’ll walk away with specific, practical recommendations to sharpen your action plan and thought-provoking, challenging ideas to guide your strategy for tomorrow – all aimed at navigating the forces influencing and impacting revenue management.

The conference is organized by HSMAI’s Revenue Management Advisory Board.

What’s Not to Miss in 2018

Tuesday is filled with opportunities to learn and network

  • 9 afternoon workshops to choose from (included in your ROC registration)
  • 1-hour research presentation session on emerging issues in revenue management and marketing, followed by a reception (included in your ROC registration)
  • Review courses for the CRME & CHDM certifications (separate registration fee required)

Twelve breakout session organized in 3 tracks
Three options will be offered during each block of breakout sessions and will be organized into Data & Analytics, Leadership & Influence, and Environmental Factors tracks.

Access to HITEC exhibit hall…and general sessions
For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions. Comp registrations are only available to qualified hotel buyers and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies.

The awards ceremony will shine the spotlight on the incredible talent and accomplishments of revenue management leaders. We will honor the Vanguard Award honoree for lifetime achievement in revenue management, the Revenue Management Professionals of the Year, and the Certified Revenue Management Executives (CRMEs) in attendance.

For the first time, ROC will be in Houston – Americas's 4th largest city is a cosmopolitan destination filled with world-class dining, arts, shopping, and nightlife. There's always something to do in this Southern-hospitality-meets-urban-chic city!


« Previous Event

June 18-June 21, 2018

HITEC Houston 2018